WE ARE FW22
A SOCIETY IS A GROUP OF PEOPLE INVOLVED IN PERSISTENT SOCIAL INTERACTION.
SOCIETIES ARE CHARACTERIZED BY PATTERNS OF RELATIONSHIPS BETWEEN INDIVIDUALS WHO SHARE A DISTINTICTIVE CULTURE
The New Society was born as the personal project of designer Estefania Grandio. After twenty years working for women’s fashion brands in Spain and Europe, she had two children - Matteo and Valentina. This inspired her to take the values acquired from her professional career, and use them to create a children’s fashion label. Conscious, timeless, sustainable and emotive. Concerned with the aesthetic and the endless search for beauty.
The first collection, Primitive, was launched in January 2019 - it was created with these values in mind. Since then, every collection has had a strong conceptual element.
We aim for collections that can connect people, to go beyond producing garments in the commercial sense and to bring meaning to each and every thing we do.
MADE IN SUSTAINABILITY
Local production is a priority, to reduce our carbon footprint and support the local economy
Our collections are created in small workshops in Portugal and Spain, manufactured with experience, passion and professionalism. We look for workshops that conform to Global Organic
Textile Standard (GOTS) with sustainability certification.
We use natural, recycled and sustainable materials that are developed exclusively in Portugal
We always aim for conscious solutions or alternatives at each step of the process; like the reduction of water consumption, the use of botanical dyes and elimination of plastics from our packaging.
We work to create collections that can have a positive impact without hurting the planet, or wasting scarce resources.